Other than MrBeast, Donaldson runs the YouTube channels Beast Reacts, MrBeast Gaming, MrBeast 2 (formerly MrBeast Shorts), and the philanthropy channel Beast Philanthropy. As of 2022, the MrBeast team is made up of 30 people, including Donaldson himself. Once his channel took off, Donaldson hired some of his childhood friends to co-run the brand.

Over time, his style of content diversified to include challenge and donation videos that reward thousands of dollars, videos with arduous tasks or survival challenges, and original vlogs. His early content ranged from Let's Plays to 'videos estimating the wealth of other YouTubers.' He went viral in 2017 after his 'counting to 100,000' video earned tens of thousands of views in just a few days, and he has become increasingly popular ever since, with most of his videos gaining tens of millions of views. He began posting videos to YouTube in early 2012 at the age of 13 under the handle MrBeast6000. ĭonaldson grew up in a middle-class household in Greenville, North Carolina. With over 150 million subscribers as of May 2023, his main YouTube channel ranks as the fourth-most-subscribed on the platform, with many considering it to be the most-subscribed channel whose owner is an individual. He is credited with pioneering a genre of YouTube videos that centers on expensive stunts. Jimmy Donaldson (born May 7, 1998), better known as MrBeast, is an American YouTuber and philanthropist.

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